Posts Tagged ‘advertising’

The RV Industry And The RV Community

Posted on July 29th, 2009 by by Administrator

Yesterday Miss Terry had her annual checkup with her oncologist, and we’re pleased to report that everything is fine, and she is still cancer free after almost nine years now. It is always a very frightening and emotional ordeal for Terry when this time of year comes around. I’m sure I’d feel the same way if I were boarding an airplane back to Vietnam. We appreciate everybody’s e-mails and positive thoughts for a good result for Terry yesterday.

After reading my comments on our recent experience with the FMCA, the things I said about Fleetwood a few days ago in the blog, and in view of past criticisms I have made about things in the RV world (namely, the poor quality of too many rigs), a longtime industry insider told me that the problem is that Terry and I are outsiders and can’t see the whole picture.

It’s true. After 10 years on the road and publishing the Gypsy Journal, almost nobody in the RV industry has ever heard of us.  We don’t go to the trade shows like the big Recreational Vehicle Industry Association (RVIA) event in Louisville, Kentucky every winter to rub shoulders and hobnob with the movers and shakers, so we have little credibility with them.

We are not a part of the RV industry as much as we are a part of the RV community. We live in an RV 365 days a year, and we have for over a decade. We’re not in an office or a boardroom somewhere deciding what RVers want and need. If you want to find us, look in your nearby campground or at an RV club potluck dinner, where the real RVers are! Those are the folks who have to live with the junk that so much of the RV industry produces.

Maybe I can’t see the big picture from the viewpoint of the RV industry, but from where I sit it’s pretty simple: build a decent product, sell it at a fair price, and stand behind it if something goes wrong. That’s not rocket science folks, it’s pure and simple Business 101!

I have been accused of putting down every RV manufacturer out there. Not true at all! There are some very good companies producing excellent rigs, and I have applauded their reputations many times. Companies like Heartland, Winnebago, Tiffin, and Newmar, who have been able to withstand the downturns in the RV industry because of the loyal customer base they have earned.

Notice that I said earned. Customer goodwill is not something that just happens when a salesman hands over the keys to a new RV to its owners. It’s easy for any company to smile and pat you on the back when they have your check in their pocket and the ink isn’t dry yet. The telling point is when you have a problem, and how they deal with it.

Do they solve it without a hassle, like Bob Tiffin is famous for doing at his company? Or do they give you a runaround, and tell you it’s your fault their workmanship was not up to par, like too many outfits in this industry are famous for?

By the way, I’ve never met Bob Tiffin, I don’t own an Allegro or Tiffin coach, and his company has never spent a nickel advertising with us. But I am very impressed with the way the man does business, and someday I’d like to shake his hand.

Thought For The Day – People are more violently opposed to fur than leather because it is easier to harass rich women than motorcycle gangs.

Register Now For Our Ohio Gypsy Gathering Rally

A Day At The Museum

Posted on June 14th, 2009 by by Administrator

We spent most of the day yesterday playing tour guide at the RV Hall of Fame Museum to members of the Heartland Owners Club, who were in the area for their annual rally. It was a lot of fun.

Here is a picture of Terry sitting with her new friend, Poker Alice. Poker Alice was a famous lady gambler and madam who was well known in Deadwood and Sturgis, South Dakota in the old days for her luck with cards, the cigars she smoked, and the .38 revolver she carried in a pocket in case some card sharp tried to cheat her. I wrote a story about her which is in my book Highway History And Back Road Mystery. Of course, this isn’t the real Poker Alice. That luminary died in 1930 and is buried in Sturgis. But this likeness of the old gal on display at the museum is pretty accurate.

Things got off to a slow start, because of a scheduling mix up so Terry and I, and several other volunteers called in for the occasion, spent the first couple of hours just chatting with regular visitors to the museum. Then the chartered buses pulled up with the Heartland group and the floodgates opened. Over 150 folks from the rally had a good time seeing all of the neat old RVs on display, and we had a good time visiting with them.

In ten years of publishing the Gypsy Journal, we have been approached by several RV manufacturers about advertising, but Heartland is the only one we have accepted advertising from, because they convinced me that they build a quality product and stand behind it.

The Heartland owners we talked to at the museum were just as impressed. The factory is located here in Elkhart, and they sent a small army of service techs to the rally to handle any problems owners had with rigs. Everybody was impressed with how accommodating they were. One comment I heard was “They promised less and delivered more.” A fifth wheel does not fit our needs or lifestyle, but if Terry and I were going to buy a fifth wheel, Heartland would be the first and last one we looked at.

I also talked to some of the vendors who were at the Heartland Rally, and all of them were impressed with the reception they got and the amount of business they did. I really wish we would not have been sick so we could have attended.

Unfortunately, we did have a Bad Nick sighting at the museum yesterday. One of the most unique vehicles in the collection is this wild custom motorhome called Star Streak II, built on a 1976 Cadillac Eldorado chassis, which has been featured on the Discovery Channel.

I enjoyed taking visitors into the RV to show them its many unique features, including a large screened roof vent. One family had a little boy who immediately started flipping switches and pulling on things.

His father immediately chastised him and told him not to touch things, but you know how kids can be. In no time at all he was reaching for a toggle switch on the wall and I told him “Be careful there, I’m not sure which switch it is, but one of them operates the ejector. A while back we lost a nine year old who touched it and went right through that hole in the roof. We looked for him everywhere, but the place closes at 5 o’clock, so what could we do? He still hasn’t turned up.”

The boy’s eyes were bigger than the RVs’ hubcaps, and his mouth was hanging so far open a sparrow could have flown in. I couldn’t resist taking it a step further, so I said “The security guard says sometimes late at night he hears the boy’s voice calling out, but it’s a big place and he’s an old man, so who knows?” The boy stuck his hands deep into his pockets and never took them out until he was well clear of the RV! Bad Nick!

I had another one of those small world events that happen to me all of the time while I was giving some folks a tour of the Cadillac motorhome. Paul Jones, the man who built it, was a graduate of the United States Military Academy at West Point, and the car has two West Point emblems mounted on the front fenders.

Back when I was a young solder, about 100 years ago, I spent a couple of years at West Point as a firearms instructor. (Sleep well tonight, I helped train the guys running the Army today!).

As one couple was looking at the RV, the husband saw the emblems and commented that he was sure familiar with them. “Were you a cadidiot?” I asked him, using the slang term we enlisted men assigned to the Academy used for cadets. “No, but I was a firearms instructor there,” he replied. As it turns out, he had the same job I did, only about four years before my arrival! How cool is that?

Thought For The Day – Time may be a great healer, but it’s a lousy beautician.

Register Now For Our Ohio Gypsy Gathering Rally