I spent most of yesterday working on a website for Carlyle Lehman at Focal Wood Products. Many people are surprised to learn that while the Amish people live a much simpler lifestyle than most of us, with their horses and buggies, they do in fact make use of many modern conveniences, including telephones, electricity, and even the internet.

Every Amish community has its own rules as to how much of the “English world” (as they call life among the non-Amish), they can incorporate into their homes and businesses. While the Amish don’t own or drive cars, they will hire someone to take them where they need to go if it is too far for their buggies, and crews of Amish workers at local factories car pool in vans driven by non-Amish co-workers.

If you drive past the Amish farms on some of the back roads here in northern Indiana, you will see small wooden structures at the end of the driveway at every third or fourth home. These are shared telephone booths, where they can make and receive calls relating to business. But these booths are not heated and do not have a seat, to prevent them from spending much time chatting. We often see newspaper advertisements for items for sale, with a telephone number and the notation “Call between 7:30 and 8 a.m.” Those are the hours when they will be monitoring the telephone to receive calls. For businesses such as Focal Wood Products, they have a voice mail system, so if we call when Carlyle is busy, we leave a message and he calls us back. It’s not quite as convenient as calling a traditional business, but it works for them.

In the case of his website, Carlyle received permission from his community to have one to advertise his products, but he cannot build or maintain it himself. That’s where I got involved, and it’s been an interesting experience working with someone whose culture is different in so many ways from our own.

I mentioned a while back that I have co-authored a new book on self-publishing, titled The Step-By-Step Guide to Self-Publishing for Profit. Last week I received my first copy of the book, hot off the press, and I’m very pleased with it. All of the credit goes to my co-author, Christy Pinheiro, who conceived the project and handled all of the production details. For more information, here is a link to the book’s website. Check it out; you too could be a published author!  

One of the things I suggest on my self-publishing website, Publishing4Profit, is producing small niche guides aimed at very targeted markets. Examples would be our Guide to Free Campgrounds and Overnight Parking Places, and our Guide to Casino Camping.

I don’t know if Dale Sumner from Mobile RV Medic, Inc. spent any time reading the website or coming to any of my seminars, but he recently published a very good guide, titled Basic RV Electricity and Protection, which is an excellent primer for anyone who owns an RV. Dale packs a lot of excellent information into the book, without getting buried in technical details that the average RVer could not understand. If you want to know what happens when you plug your RV’s electrical cord into a campground’s pedestal, and how to avoid overloading the circuit, and how to protect your rig from problems, this is an easy to understand guide that is well worth the money. You can order your copy at www.lulu.com/basicRVelectricity or e-mail Dale at sales@mobileRVmedic.com.

Of course, if you’re staying at an upscale RV resort such as Retama Village in Mission, Texas, you won’t have to worry about things like electrical problems. My friend Jack Mayer owns a couple of RV lots at Retama Village, and Jack and some of the other lot owners have set up a website, Retama Rentals, to market their lots when they are not staying on them. We paid a visit to friends at Retama last winter, and I can tell you it’s the nicest RV resort we have ever seen! So if you’re thinking about spending some time in the Valley this winter, check out Jack’s website.

While I was busy building a website this weekend, Bad Nick wrote a new post for the Bad Nick Blog titled We’re Going To Lose The War On Terror. Check it out, it will give you something to think about.

Thought For The Day – Anything in the future will always look better because there’s always something wrong in the present.

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RVers love blogging! These electronic newsletters provide us with a way to share our traveling adventures with our friends and families back home, and to keep in touch with other RVers we meet along the way.

Blogs allow us to remain a part of our children’s and grandchildren’s lives; they can log in and see pictures of Grandma and Grandpa fishing, sightseeing, or just relaxing under the awning. These visual reminders seem to make the miles separating us go away.

But can your RV blog also become a source of income? It’s a question I get asked a lot from RVers who have or want to launch a blog.

There are several ways to monetize a blog, though the simplest is by putting advertising in your blog. On the surface, it looks easy. You sign up for one of the many advertising affiliate programs, such as Google’s AdSense, paste in a simple code, wait for your readers to click the ad links, and then sit back and watch the money roll in. How cool is that?

There are literally thousands of books, e-books, special reports, and online courses you can buy or subscribe to that promise to help you make a fortune with affiliate advertising. Uh huh, and I have some swamp land in Florida I want to sell you.  

Yes, you can make money by placing advertising on your RV blog. But can you earn enough money to make it worth the effort? Probably not. The sad truth is that out of the millions and millions of blogs on every topic imaginable floating around in cyberspace, very few bloggers make more than $5 or $10 a month, if that.

To make any significant money in blogging, you have to have a lot of visitors to your blog every day. I average about 1,000 daily blog readers, and with my five blogs and websites all together, last month I averaged 2,206 page views, according to Google’s AdSense statistics. In June we averaged just over $13 a day in ad commissions.   

But, my RV blog runs at least 500 words daily, our Todays Hero Blog is several hundred words a day, and I have a couple hundred pages on my various websites. That’s a lot of work. I approach this as part of our income stream. Most RVers don’t want to invest that much time into their blogging efforts.

I have found that commissions from ad clicks on my different websites can vary widely. My biggest single commission comes from ad clicks on my Publishing4Profit website. Many of those clicks are over $1.50 each. My Motorcycle Travel Online website generates the next highest individual commissions per ad click, at about 75 cents each. By contrast, ad clicks on the Todays Hero Blog and Honor A Veteran websites earn an average of five cents each. I don’t publish these two websites for the money as much as for the love of honoring people who deserve it.

My RV blog and Gypsy Journal website ad commissions average about twenty cents each, with some exceptions. Some of the ads on pages like Use That Generator and RV Tech Training Offered Online pay a dollar or so each.

Experienced blog publishers have found that Google is constantly tweaking and adjusting the formula they use to determine AdSense commissions, and there seems to be no rhyme nor reason to how they do so. A few months ago my commissions were higher, and then they suddenly dropped like a rock. The same type of ads are appearing, the number of visitors and ad clicks have remained stable, but the commission are much less. This is a cycle that I have seen come around every so often in the three years or so I have been blogging.

I also have Amazon ads on my websites, which has proven to be a total waste of time. In over a year, I have earned just over $100 from the Amazon program. I also tried the Commission Junction advertising affiliate program, with no results at all.

So, can you make money with an RV Blog? Yes, if you work hard enough at it and put out a lot of information on a consistent basis, but I sure would not want to try to live off my commissions. I love blogging and website publishing, and would be doing this even if I did not have ad links on the blog and my websites. And the ads do help buy a tank or two of fuel now and then.

My advice to you, if you are considering putting ads on your RV blog, is to go for it and see what happens. It doesn’t cost a thing to enroll in the AdSense program, so all you have to lose is a little bit of your time. But blog because you enjoy it, not because you expect to make any real money at it.

Thought For The Day – Tell a man that there are 400 billion stars in the universe, and he’ll believe you. Tell him a bench has wet paint, and he has to touch it.

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